When the god of light runs out of batteries he's reduced to using a torch. Sad business, as I'm sure you can imagine. Zeus, however, has some advice: Those cans we stopped using because of that hole in the ozone? Well, they burn good. Real good. Or were those flames the unquenchable spirit of the new typographers? If so, maybe it's time you quit with the Bembo and tried a little Gill Sans for a change.

• Fires, Apollo? So, reassess aerosol, lop a serif.