Business columnists have been wondering what made Bain Capital and Huawei buy a profitless computer networking company. But the folks at Bain and Huawei took the gamble because they think they've figured out something that other corporations have yet to pick up on. Sesame Street and Star Wars characters, it turns out, can sell anything, not just toys. The VP of Bain recently sent this memo down the line:
- Put Elmo, C3PO tag atop 3COM letup.